Online Ads Nipping at Traditional Media
November 13, 2007 – 6:40 pmAccording to eMarketer…
Internet advertising contributes more to total media spending every year.
According to eMarketer projections, that share will reach 7.4% in 2007, more than one in 10 dollars in 2009 and at least 13.3% by the end of 2011.
Internet marketing (including email marketing) has surpassed the long-standing media choice of radio.
TV is projected to take the largest hit in media spending cuts, as online grows.
