eMedia Daily

Measuring SEM

In an interesting, in-depth and lengthy post Gary Angel, President and CTO of Semphonic, outlines how to effectively measure SEM campaigns as a source. To integrate his valuable insights, however, requires a great deal of experience with and expertise in your chosen analytics program. However, taking the time to learn the finer features of your reporting is invaluable in the PPC market, especially to maximize your campaigns and avoid cannibalizing your organic search engine clicks.

Read the full details in “Measuring Search Engine Marketing (SEM) as a Channel”