eMedia Daily

iUpload Renamed Awareness; Releases Awareness Summer 2007

iUpload, an Enterprise 2.0 software firm, changed its company name to Awareness to reflect the business value that customers get from using its on demand social media platform. By creating online communities that connect employees, customers, prospects and partners, enterprises gain a greater awareness of the needs and desires of its constituencies. Awareness’ customers use this information to generate incremental revenue, increase brand loyalty, reduce costs in sales and support, and increase business efficiencies.

Awareness addresses the needs of the three key audiences of any enterprise Web 2.0 initiative - the community members, the community administrators and the IT department - with a uniform architecture for all user-generated content. The Summer 2007 release provides increased participation options for community members, more robust administrative controls for community administrators and increased performance and reliability for enterprise IT.

“Earth Knowledge’s mission is about connecting disparate organizations, businesses and government agencies in one place to communicate about the most challenging environmental problems facing today’s world. Awareness’ social media platform plays a key role in facilitating timely, relevant conversations between these different organizations by incorporating all of the leading edge Web 2.0 technologies,” said Frank D’Agnese, president of Earth Knowledge Inc. “The latest version of Awareness has a ‘geo’ component that lets us tie every item - whether it’s a post by a community member or an incoming feed from a geo RSS reader - to its geographical base. This helps us identify, categorize and tag key issues in a more logical and geographical way and helps the Earth Knowledge community have a better visual on what issues face their local communities and the world.”

With the new product release, Awareness also announced changes to their corporate structure. John Bruce, formerly head of Information Rights Management Software at EMC, is now serving as CEO; Doug Caldwell will serve as VP of Engineering; Steve Richards, former CFO of ClearForest Corp. will serve as CFO; and Eric Schurr serves as VP of Marketing.

Read more about the new leadership team and product release from Awareness Networks