How to Use Social Media for Search Engine Optimization
December 4, 2007 – 10:38 amMost online marketers are familiar with selecting key words for SEM buys - using a myriad of tools, some guess work, and more often than not, a pinch of fairy dust for good luck.
Enter a new way to select keywords: Social SEO. Social SEO is “a new approach to keyword selection and SEO strategy that puts your customers’ conversations at the center of SEO efforts and delivers accurate search terms the way your customers will actually search for your brand, company, and products.”
Essentially, by participating in social media and networking sites to find out more about how customers interact with your product, and what they’re saying about it, you can gain valuable insight into the keywords that truly are relevant.
Read more about how Social SEO works from MarketingProfs.