Hit the Books to Succeed in B2B E-Mail Marketing
September 7, 2007 – 8:42 pmMost of us learned e-mail marketing on the fly, with no formal training.
Plus, from what I see when conducting training sessions at corporations, most people have significant gaps in their e-mail marketing knowledge, especially since the field is so rapidly evolving.
That’s why a new book and CD, “The Email Marketing Kit,” by my colleague Jeanne Jennings, is a valuable tool for e-mail marketers. The CD includes valuable worksheets, such fill-in-the-blank documents, spreadsheets, and sample e-mail messages.
