eMedia Daily

Free Online Marketing Self-Assessment

For a limited time, you can use a free self-assessment tool to measure your marketing capabilities. The tool, available at www.seanwelham.net, evaluates 8 core strategic competencies. These core competencies are broken down into 48 characteristics. Each characteristic is then measured against two dimensions: impact, and capability.

The output of this tool not only highlights potential gaps and areas for remedial action, it also helps you understand your strengths while highlighting areas where resource may be redeployed for better effect. The self assessment is the first step in creating your blueprint to commercial excellence.