Email Marketing Statistics: By Day and Time
July 16, 2007 – 9:09 ameROI took a look at Q1 email statistics to identify trends and opportunities in both day of the week as well as time of the day statistics.
In prior studies we saw above average open and click rates on the weekend, however, recently weekends are not performing as they are in the past, this could be seasonal in nature as we typically see dips in performance as the weather gets nicer.
We first took a look at Time of the Day email statistics in Q2 2006 and we decided to take another look a year later. Similar to last year, we see spikes bookending the work day with a noticeable spike around lunchtime.
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