Email Marketing at a Crossroads - Free Web Seminar
July 19, 2007 – 7:28 amEmail marketing is at a crossroads and customer relationships may be in jeopardy as a result. On Wednesday, August 8th at 1:00 p.m. EDT, join 1to1 Media, LivePerson, and GOT Corporation for a complimentary webinar, “Email Marketing at a Crossroads.” Our experts will address the frustrations of many current email marketing programs and the solutions now available.
You’ll learn:
* Ways to improve deliverability. From the basics of ISP relationships to subject lines to more technical specifications that allow the effective management of multiple databases, deliverability is the foundation of email marketing.
* The importance of trust and reputation. Even successfully delivered email campaigns often go unopened.
* Best practices. Smart companies are implementing customized content and simple automation.
* Keys to better reporting. Upgraded email solutions can enable deeper campaign data.