eMail Links for 09.12.07
September 12, 2007 – 7:10 pmHTML email design: working towards standards Each webmail service and email client (the software that people use to read their email) goes its own way when it comes to interpreting the HTML used in email design.
Why E-Mail Marketing Falls Short There’s been a great deal of discussion lately about why, after 10 years, e-mail marketing is still struggling with the basics of deliverability and consent. The general consensus among industry heavyweights is many organizations fail to follow e-mail marketing best practices. Broadly speaking, blame for bad behavior is placed on three groups: the new and inexperienced; offline marketers who try to apply their principles to e-mail; and those knowingly playing fast and loose to make a quick buck.
Email trends and list rental advice If you’re wondering what to aim for in the coming months, then Deirdre Cook does a great job of picking out some areas to consider in her article on email trends for the fall season.
