November 19, 2007 – 9:33 pm
Writing email content on a daily basis can get wearing and it´s easy to find yourself stuck for ideas. With the following tips in your arsenal, however, your bad days won´t slow you down.
Write when you´re inspired. Inspiration usually comes in bouts, so take advantage of it and write three or four (or more) email content pieces while the creative juices are flowing. Keep them in a special folder for those days when your mind just draws a blank.
Keep an ideas file. This can be on your computer or in a notebook. The idea is to simply write down ideas whenever they occur to you. If you find yourself coming up with great email content ideas during your daily commute, make sure you have a way to get them down before you lose them.
Revisit old material. If you are really stuck for ideas and have nothing in reserve, going back over previous articles can help. Pick fairly old material, at least four or five months old, so your readers won´t have just read it. Rewrite the article, add a few insights gained since the original publish date and update the information.
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