Developing a Training Plan for In-House SEO
October 25, 2007 – 8:29 amCan you imagine being told you are responsible for a job function, but are not given any training whatsoever on how to perform that job function properly? Unfortunately, it is not an uncommon lament that is heard in the SEO community.
Most companies know they need to do search engine optimization (SEO), thus they task one of their employees with doing it. Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
Without providing the proper tools and training, a company will struggle to be successful at SEO. Besides that, they could end up moving backward by inadvertently doing SEO wrong. It is critical that the methodologies used at the outset are effective and timely, and adhere to ethical SEO best practices (often referred to as “white hat”).
