eMedia Daily

Choosing Keywords - Useful Tools

Here are 2 useful tools for selecting keywords for your site optimization and your ppc campaigns:

• http://www.google.com/trends: Lets you see the relative amount of searches conducted at Google for (mostly) higher volume search terms. You can also compare several terms at once to see which receives more Google searches.
• www.evot.com: Gives you additional popular search terms from Yahoo Search Marketing results, based on the keyword you enter.