Can Web 2.0 Ruin Online Marketing?
April 25, 2007 – 10:08 pmBy Rob Rose, as posted at iMedia Connection:
I think we can all agree that, at this point, the term “Web 2.0″ is overhyped. In fact, in my earlier “2007 Predictions” article for iMedia Connection, I said this would be the year that it jumped the shark. I haven’t seen this much hype since the last time Brad and Angelina decided to adopt.
As digital marketers, we’re being told that we need to (by tomorrow COB) develop a blog, produce podcasts, provide mechanisms to rate our content, accept user comments and create the new mashup of digg/YouTube/del.icio.us and wrap it all in Ajax. And, these days, we can be in such a hurry to implement these new technologies that we forget the fact that they should actually serve some function. In other words, we spend all our time getting the house ready for the party, and we forget to send the invitations.
Read more at iMedia Connection
