Best Practices for Initial Emails
August 7, 2007 – 9:39 pmFrom the Email Experience Council Blog
REPLY TO ALL: What Are the Best Practices for Initial Emails After Sign Up?
We create shopping/advertising websites for media companies. People who register at the sites are invited to receive emails with special offers from the site. We start emailing each list after about 100 members sign up, but prior to hitting that threshold the only other email they would have received from the site is the confirmation email. I have been looking all over for some info on “starting from scratch”—a how-to or best practices for that initial email. Do the Voices of Email have any advice? —L.S.
