Baking SEO into a Full Fledged Interactive Work Plan
September 19, 2007 – 7:11 pmOne of the benefits of working in an agency/consultancy setting is that many of the search engine optimization (SEO) projects coming in the door are attached to other service offerings. Some would argue this, in fact, makes things more difficult, requiring an additional layer of meetings and necessitating compromises on both sides — potentially creating friction between departments.
This can be the case when more than one agency is servicing a client, or when the development work is done in-house. In both instances, this can lead to less willingness to strike an accord. However, when an agency goes through these types of meetings, it is incrementally increasing the value it offers to all-in-one clients by growing and learning together and developing more streamlined processes each time a new project comes in the door.
