eMedia Daily

Avoid Costly eMail Bloopers with an eMail Checklist

We’ve all either done it, or seen it done. You spend hours carefully constructing your compelling email copy, and leave out some vital piece of information… like the “register now” button, the date/time of your event, or even your unsubscribe information.

The experts at ClickZ have created a great resource to help you review your emails before you deploy, with their “eMail Checklist”.

Some of their recommendations on what you should check:

• Subject Line
• eMail Message
• Call to Action
• Mandatories (those things that have to be in every message)
• Design
• Plain-text version
• Copy


Review their checklist - and don’t forget to make your own!