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7 Ways to Salvage a Lead-Generation Campaign

From MarketingSherpa:

What if the majority of business leads you worked so hard to collect are worthless because the incentive attracted attention from thousands of consumers looking for a handout.

See the damage control plan a technology firm launched to shut down the campaign and cut off the source of bogus leads. Includes seven steps for sorting the good leads from the bad and lessons learned to avoid future snafus.

The 7 Steps…

1. Examine leads closely
2. Temporarily take down page
3. Determine if spamming was source of bogus leads
4. Require company email address
5. Call requesters to ask where they saw the offer
6. Contact webmasters to remove links from consumer sites
7. Remove bad leads and follow up with prospects

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