Overcoming Web Clutter
July 7, 2008 – 6:34 pm
In a clever post from Don Schindler, he compares his cluttered desk (which sounds oh-so-familiar) to the clutter of the web. If you know where what you’re looking for is, its easy to find. But if you’re just browsing, with just a general idea of what information you want, you’ll turn to a finder service, like Google.
If you’re in the business of being on the web, one strategy is to scatter your content (or at least links to your content) around the web. Build a Linked-In group; submit innovative, creative and fun stories (and press coverage) to Digg; use FaceBook and MySpace and Orkut and Squidoo. The more ways that you can disseminate your content, the better chance you have of being found.
Make sure that your content is strong - and that your base site is strong, because once they’re familiar with your company, they will gravitate toward your home site. You may also want to have different entry landing pages from each type of web 2.0-y site that you’re using to match the voice and tone that you use.
