“Putting the Public Back in Public Relations”
November 10, 2009 – 7:36 amWhile (finally!) digging through my RSS feed, I discovered a review of the book “Putting the Public Back in Public Relations” by Brian Solis and Deidre Breakenridge. While I don’t work in Public Relations per say, I would argue that each person who participates in social media as it relates to their business is a PR person. They should act as such, and be judicious about the images that they post, the status message updates, and more.
From the Online Marketing Blog:
Part IV: The future for PR is about community. Social media isn’t just about PR and can affect all aspects of an organization from marketing to customer service to product development. The role of community relations is essential in a PR 2.0 strategy. As PR professionals participate in communities and tell brand and product stories, they’re also in a position to listen to customers and gain valuable insight into the effect of their efforts as well as new communications opportunities. Solis and Breakenridge provide specific guidelines for community managers, developing an inbound and outbound communications program, social tools, rules for breaking news and new metrics for PR 2.0.
I’m looking forward to reviewing a copy of this title, and encouraging my company to apply it across the board.